Photographer Meredith Clark has put together a thought-provoking article over at Digital Photography School.
What she is saying is, you don’t have to know everything. It’s ok if you’re not interested in portrait photography. And it’s perfectly fine if you’d love nothing more than to stay outside all day photographing spiders. There is a niche for every photographer, and these days when we can share and sell our photos online, there’s also demand for all kinds of images.
It’s okay not to do it all
Just in case no one has ever told you before, it’s okay not to do it all. If you specialize in food photography and someone calls you up and asks if you’ll consider accepting a wedding booking, it’s okay to say, ‘Thank you so much for thinking of me, but no.” It’s okay to love photographing families and have absolutely zero interest in doing macro photography of insects.
Whether you’re an amateur or a professional, it’s really hard sometimes to admit that a particular area of photography isn’t your preference or your strong suit. No one wants to feel incompetent. On the other hand, there’s no shame in telling someone that you are unable to accept a newborn booking because it isn’t your specialty and consequently you aren’t familiar enough with newborn posing safety to feel comfortable with accepting that job.
Finding your niche
If you’re reading this article and thinking, “Okay great, so how do I find my niche?’ The answer is simply to try everything you can. Trying different types of photography is very different than feeling compelled to master every type of photography. Giving different genres of photography a try in low stakes (often unpaid) environments allows you to experiment, and to discover what it is that you really love.
It also requires possibly humbling yourself a bit and allowing yourself to be taught by someone else. Even if you’re the best wedding photographer in your state or area, you may not know the first thing about being a wildlife photographer. So if you really want to learn, you have to be ready and willing to be taught.
Benefits of trying things
My personal niche in photography is newborns and families. It’s what really makes me excited, and what I really enjoy most. However, every time that I’ve stepped outside that comfort zone, with the goal of learning about another genre of photography, it’s been worth it.
I’ve not been a master of every genre that I’ve tried, nor have I enjoyed them all, but I’ve learned something valuable in every case. When I buckled down and focused on landscape photography, it gave me an opportunity to review techniques of composition, metering, and shooting with a relatively small aperture in ways that I don’t typically use on a daily basis when it comes to people photography.
Source: Digital Photography School