You’ll notice that none of these tips have anything to do with how you take pictures.
This is all about interaction with the client.
They may seem simple at first but I assure you that a practical application of these principles will make your services seem as if they are a cut above the rest of the photographers in your area.
1. Be Professional
In today’s world we have to deal with poor customer service too often, so being quick with your replies to client requests is an old yet very effective way to impress people.
Another factor contributing to your professional image is your website. It’s the first thing your clients see when they find you on the Internet, so it’s critically important to keep your site accessible and up-to-date.
Also, take care of your outfits and your entire appearance.
2. Be Helpful, Be an Authority
Give your clients an additional reason to book your service by providing exclusive, helpful information. It can be as simple as a blog post on how to dress for different types of photo sessions.
3. Get Creative with Bonuses
Your loyal clients help you find new client, but what do they get in return? Develop a loyalty program for your customer base. Remember that bonuses don’t have to be monetary.
4. Be the guy/girl next door
In other words, get to know what interests you have in common and use this info to customize your approach to the needs of your clients.
You can get to know people you work with better by simply following their social media updates.
5. Follow Up
Following up is important. It’s not uncommon to send your clients a printed Thank You card, along with a photobook or image pack from their session.
If sending a physical gift does not fit your budget at the moment, writing a detailed blog post about a specific client’s session is a decent alternative.
Source: Digital Photography School