Animoto is a great service that allows you to create your own videos for your photography business.
Whether you’re making a clip for wedding clients or just a piece for marketing your own business, you can do it within a few minutes. A high quality video of yourself on your website can significantly improve your photography income.
The days spent toiling over slideshows are finally over thanks to Animoto, the innovative company that lets people create professional videos quickly and easily. Animoto was founded by four friends who quit their jobs to rally around an idea. They believed that producing video could be a simple process that everyone could use, without having to know the complexities that traditionally go along with creating video. Although Animoto can be used to create personal slideshows, it is especially useful for photographers and can become an integral part of any photography business. Photographers who use Animoto are able to market themselves more effectively; these photographers make a strong impact on their clients, which, in turn, will make them more money. I talked with Brad Jefferson, CEO and co-founder of Animoto, who shared with me why Animoto Pro and Animoto Pro Premium are so popular with professional photographers.
When Animoto launched in 2007, professional photographers began talking to Brad and his team about their company. “When we launched we had a lot of pro photographers telling us, ‘photographers could really use this, it could really take our business to a different level but you have to change a few things.’” They listened, and in 2008 Animoto for photography was launched. “We’ve been working over the last several years at getting closer and closer to the real needs and wants of photographers,” Brad says. “In the last year we’ve started working with pro photographers who actually help us design our styles. We’ve realized that some photographers, wedding photographers for example, might want a certain aesthetic. For the guys that were pretty hardcore, they used to spend dozens of hours in After Effects creating wedding videos, so we work with them to come up with that aesthetic using Animoto. Now they can [make videos] in minuets instead of hours. It’s pretty profound.”
Animoto has worked with some of the top names in photography like Vanessa Joy, Rob Adams and Lee Morris. They’ve also worked with Tamara Lackey, who says that she would recommend Animoto to all photographers, commenting, “the technology is sophisticated, becoming more robust with each new upgrade, and quite easy to use. The fact that it takes so little time to create a video is a very important factor because most photographers, and of course nearly all small business owners, recognize that time is their most valued commodity.” The technology is certainly advanced; Animoto has features like 1080p video quality, and thousands of pre-cleared tracks from Triple Scoop Music (a company Animoto has partnered with). Photographers could potentially work Animoto into every aspect of their business, using it to make an impact with their clients and using it to market themselves.
Source: Resource Magazine