These days when people have easy access to reasonably good cameras, photography has become increasingly popular.
However, some people don’t enjoy studying online and they would prefer having a teacher showing them exactly what to do. Photography workshops are a great way for beginners to get started – they can ask questions, learn from examples and get advice that’s right for them, not only for beginning photographers in general. So why should you consider taking the time to organize workshops as a part of your business? Isn’t it enough that you take pictures for money already? Dylan Goldby over at Fstoppers has listed some great reasons for you.
Building Portfolio
Of course, there also has to be a photographic element to a photography workshop. If that involves live shooting, you have the opportunity to create some great portfolio work. You’ll have the freedom to experiment and demonstrate complex techniques and work with people you may have invited just for the workshop, like models or makeup artists. Working with experts in different fields is a great way to improve your images and make awesome portfolio work. The other benefit of this is that you will not be working for a client, which means you can take the work in exactly the direction you want to.You could take the opportunity to build your dream team. If there’s a makeup artist, stylist, or model you’ve always wanted to work with, you could reach out. Perhaps there’s a location you’ve wanted to work in; this might just be the perfect opportunity to get access. By pulling these resources together, not only will your students benefit from working with a great team, but you’ll be able to make your own work the best possible.Marketing
This is a big one, and can be of huge benefit to your existing business. Of course, you’ll need to market your workshop, but your workshop might also end up marketing you. Previous clients or friends sharing the details will extend your marketing to all of their friends as well. This can lead to additional marketing, not only for your course, but for your photography business. It will also lend credibility to your business as you will also be establishing yourself as an expert.Confirming Your Own Knowledge
In order to share your knowledge, you will need to understand it clearly and form it into a lesson that makes sense to other people. This is a great opportunity for you to reflect on what you know and ensure you understand it fully. Einstein is quoted as saying that if you cannot explain something simply, you do not understand it well enough. He is, of course, right on the mark. In order to explain a concept clearly, you need to be able to simplify it to the point that someone who has never heard of it can grasp what you are sharing. This is also a great way to find the gaps in your own knowledge and confirm the things you may not be fully clear on.
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