American Eagle saw a 9% increase in sales last quarter when they stopped retouching their underwear models in advertisements. In a world where Photoshop is giving women self image problems it’s kind on counterintuitive. I just posted a video article recently “How I use the Liquify tool to Make a Chubby Client thinner in only 2 minutes”. It REALLY shows the power of Photoshop on a heavy set woman.
The women in the ads are still decidedly, well, model-like, but they haven’t been rendered completely smooth or tattoo-free like you might expect to see in a Victoria’s Secret ad. Aerie also tends to have a slightly more natural-light oriented look in its advertisements, which lends itself to less retouching.
It’s tough to say exactly how much of an effect this has had on the brand and their image, but it seems like a new positive for all involved.
For instance, one of the underwear ads actually leaves a bit of texture in the skin on the model’s leg rather than healing brushing the whole thing completely and perfectly smooth like a hybrid dolphin person.
Read the full article at Popular Photo
Source: Popular Photo
